Last Updated: September 25, 2026

At LiveGene Lab (livegenelab.com), we respect your privacy and are committed to complying with the Digital Personal Data Protection (DPDP) Act 2023 and its accompanying rules. This Cookie Policy explains how and why cookies and similar tracking technologies are stored on and accessed from your device when you visit our website.

1. What Are Cookies?

Cookies are small text files stored on your browser or device by websites you visit. They are widely used to make websites work efficiently, enhance user experience, and provide analytical data to website operators.

Under the DPDP Act, cookies that collect personal data or track user behavior are managed strictly on a consent-first, default-denied basis.

2. How We Use Cookies (Categories of Processing)

We classify cookies into the following categories. Non-essential cookies will never fire or store data on your device unless you explicitly grant consent.

• Essential Cookies (Strictly Necessary):

  These cookies are essential for the website to function properly, secure your connection, and manage core features (such as security storage). They cannot be disabled.

• Functional & Personalization Cookies:

  These cookies allow the website to remember choices you make (such as preferences or localized settings) to provide enhanced, personalized features.

• Analytics Cookies:

  We use analytics tools (such as Google Analytics 4) configured with Consent Mode v2 to understand how visitors interact with livegenelab.com. These cookies collect aggregated data to help us improve site performance. They only activate if you explicitly opt-in.

• Marketing & Advertising Cookies:

  These cookies track your digital footprint across our site to deliver relevant marketing campaigns or measure ad performance. They only activate if you explicitly opt-in.

3. Your Consent and Control (DPDP Compliance)

In accordance with Section 6 of the DPDP Act:

• Default-Denied State: When you first visit livegenelab.com, all analytics and marketing storage categories are set to denied by default. No tracking cookies are dropped until you give clear, affirmative consent.

• Granular Choices: Through our consent mechanisms and contact form preference checkboxes, you have the freedom to accept or reject specific categories of cookies.

• Right to Withdraw Consent: You can withdraw or modify your consent at any time. You can reopen our preference center or manage/delete cookies directly through your browser settings. Withdrawal of consent is designed to be as easy as giving it.

4. Third-Party Services

We may utilize trusted third-party service providers (such as Google Tag Manager and Google Analytics) to support our digital operations. These third parties process data strictly in accordance with our instructions and applicable data protection regulations.

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or operational practices. We encourage you to periodically review this page for the latest information on our cookie practices.

6. Specific Cookies We Use & Expiry Duration

Below is a detailed list of the specific cookies utilized on livegenelab.com, their provider, purpose, and exact lifespan/duration:

7. Contact Us & Grievance Redressal

If you have any questions about our use of cookies or wish to exercise your data principal rights, please visit our Data Rights Page or reach out directly to our designated Grievance Officer at:

• Email: pioneer@livegenelab.com
• Address: LiveGene Lab, A 502 Gulmohar Renaissance, BAIF Road, Wagholi, Pune, Maharashtra, India
• Grievance Redressal:
  

  If you have any questions, concerns, or wish to exercise your data principal rights under the DPDP Act, please contact our designated Grievance Officer at: dpo@livegenelab.com